The Florida Chapter of the Marketing Research Association is proud to be celebrating it's 15th anniversary this year. The chapter was incorporated in March 1992, and covers the state of Florida.

The Florida Chapter has teamed up with other chapters, including Great Lakes, Atlanta Southeast, and New York to provide the best possible venue for conducting educational seminars, social events, and brain-storming sessions developed to meet the needs of our members.

The number one goal of the Florida chapter is to promote Florida as a quality state for marketing and opinion research as well as building and retaining the membership base. Ongoing activities geared toward reaching new members and generating volunteerism include participation in the Annual Chapter Conference, and a strong presence at MRA's Annual and Fall Educational Conference. Achieving active participation from members is a continuous challenge. The chapter currently has approximately 150 members.